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THE CONTENT SYSTEM

Strategy first.Then everything else.

We learn how your business sells, then plan, make, post and measure up to 20 pieces of social content a month that do a commercial job.

From £4,950/mo + VATBook a call

Strategist, content manager, videographer, social content creator, video editor and social media manager. All in-house, under one roof.

500M+

views generated for clients

90%

client retention

£2.4M+

tracked revenue for Nextbase

01 / The problem

A single brief buys you a video, not a system.

Most brands buy a film, run it once and start again from nothing the following month. Nothing accumulates.

Buying video by the project

  • The brief starts from a blank page every time
  • One strong film, then a quiet few months
  • Every shoot needs the brand explained again
  • Video happens when someone remembers to ask
  • Nobody can say what the content did for revenue

Running content as a system

  • Your client brain, built from interviews with your team
  • Pillars and a 90-day plan agreed before anyone picks up a camera
  • Shoots in the calendar, with quick-turn content in between
  • One in-house team that already knows the business
  • A monthly scoreboard that shows what each piece did

02 / Deliverables

What you get, every month.

Pro and social shoots every two months
Two crew and full kit on every shoot
Quick-turn reactive and behind-the-scenes content
12 pieces on Instagram a month
12 pieces on TikTok a month
Research, scripts, hooks and shot lists
Scheduling and posting on 2 channels
Captions and comments, handled
A monthly scoreboard
A 30-minute monthly review call
A Notion board of everything planned and delivered
A direct WhatsApp or Google Chat line

03 / HOW IT WORKS

Learn it. Make it. Run it.

  1. WE LEARN YOUR BUSINESS

    Recorded interviews with your team, built into your client brain.

  2. WE MAKE THE CONTENT

    Researched, scripted, shot and edited by us.

  3. WE RUN IT

    Posting, captions and comments across your channels, measured every month.

  4. EVERY MONTH

    A scoreboard and a 30-minute review call. We judge nothing before twelve posts.

04 / Recent work

Content that performs across every channel.

See all work

05 / Day to day

You can see everything. You chase nothing.

Every account gets a Notion board showing everything planned, in progress and delivered, and a direct WhatsApp or Google Chat line to the team. Anything new goes on the board rather than into a long email thread.

Your Notion board

October

Live

Instagram pieces

0of 12 posted

TikTok pieces

0of 12 posted

  • Founder interview series, part threeIn edit
  • Pro and social shoot, week threeShoot booked
  • Behind the scenes at the product launchPlanned
  • Customer question replies, five piecesDelivered

Team chat

06 / Built into every month

The standard does not move with the tier.

Whichever package you are on, every account gets the same team, the same care and the same honesty about the numbers.

Content between shoots

Quick-turn reactive and behind-the-scenes pieces, so your channels never wait for the next shoot day.

Two crew, full kit

Every pro and social shoot comes with two crew and the full kit.

Six specialists, in-house

Strategist, content manager, videographer, social content creator, video editor and social media manager, under one roof.

Twelve posts before we judge

You see the numbers every month. If something isn't working, you hear it from us first, with the fix.

07 / Packages

Three ways in.

See it work with the Pilot, run it with The Content System, or hand us more with The Partnership. All prices are + VAT.

See it work first

The Pilot

Not ready to commit? See the system work first.

£3,950one-off + VAT
  • Client brain half-day: interviews with your team, recorded as audio, not filmed
  • 6 pieces of content, scripted and planned for your audience
  • One pro and social shoot, with two crew and full kit
  • 6 finished pieces, posted on one channel over 30 days
  • A results call at day 30

No setup fee if you move onto a retainer, because your client brain is already built.

The core system

The Content System

For teams that want a strategy-led content engine without building one in-house.

£4,950/mo + VAT

£1,950 setup, waived if you pay the first quarter upfront

  • Month one Kickstart: interviews, your client brain, content pillars and a 90-day plan
  • Pro and social shoots every two months, with two crew and full kit
  • Quick-turn reactive and behind-the-scenes content between shoots
  • 12 pieces on Instagram and 12 on TikTok a month
  • Research, scripts, hooks and shot lists, all written by us
  • 2 channels run end to end: scheduling, posting, captions and comments
  • A monthly scoreboard and a 30-minute review call
  • A Notion board and a direct WhatsApp or Google Chat line to the team

Three-month rolling contract, invoiced monthly in advance.

More of everything

The Partnership

Everything in The Content System, plus more content, more channels and priority delivery.

£7,000/mo + VAT

£1,950 setup, waived if you pay the first quarter upfront

  • Everything in The Content System
  • Pro and social shoots every month
  • 20 pieces on Instagram and 20 on TikTok a month, plus regular Stories
  • 4 founder or business page LinkedIn posts a month
  • Ad-ready versions of your best performers: 3 hook variants on your top 3 pieces each month
  • 4 channels run: Instagram, TikTok, LinkedIn and YouTube
  • Priority delivery on all content
  • A quarterly strategy session

Three-month rolling contract, invoiced monthly in advance.

Three-month rolling contractSetup waived if you pay the first quarter upfrontNo setup fee after the Pilot
A fantastic team to work with, always pushing for a better and more impactful end-product. If you need well-produced, creative and timely content, work with these experts.

Gina Keech

Director, Salon Privé

09 / The team

We don’t hire juniors.

Every person on your account is a specialist, and every one of them is in-house.

Founders

18 and 19 when we started. Clients including Team GB, IBM and Santander.

Social Team

Ex-Ferrari, F1, Joe Media and top-tier UK agencies.

Lead Editors

6 years in-house combined. Loved by our clients.

Media Buyer

8-figure ad spend across Meta and Google.

10 / FAQ

Common questions.

Still got questions?

Lucas Ferris Haynes, co-founder of INOV8 Studios

Talk to Lucas, co-founder

Book a call

Our strategy-led content retainer. We interview your team, build your client brain, then plan, make, post and measure your social content every month. Six in-house specialists run it under one roof.

The Content System is £4,950/mo + VAT, with a £1,950 setup fee that is waived if you pay the first quarter upfront. The Partnership is £7,000/mo + VAT. If you want to see it work first, the Pilot is £3,950 + VAT, one-off.

A three-month rolling contract, invoiced monthly in advance with payment within 30 days. The Pilot is a one-off, with no retainer.

The Kickstart. A half-day of recorded audio interviews with you and 3 to 4 people across your key teams, which becomes your client brain: how you sell, how your customers talk, what they worry about. From that we build your content pillars and a 90-day plan.

The Partnership is everything in The Content System, plus shoots every month, 20 pieces on Instagram and 20 on TikTok, 4 LinkedIn posts, ad-ready hook variants of your best performers, 4 channels run, priority delivery and a quarterly strategy session.

Yes, as an add-on from £2,500/mo plus ad spend, usually from month two. It runs on Meta, plus Google where it fits, and is available on The Partnership, or on The Content System with an ad creative pack.

No. We're Bristol-based and work with brands across the UK. Travel beyond three hours from Bristol is quoted separately.

You'll see the numbers every month. We judge nothing before twelve posts. And if something isn't working, you'll hear it from us first, with the fix.

Get started

Let's build yours.

Tell us about your brand and we'll send a clear proposal within 48 hours.

No sales call requiredProposal within 48 hours

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