PAID ADS

Paid ads thatpay back.

Meta and Google. In-house creative and media buying, working as one team.

Add-on from £2,500/mo + ad spendBook a call

8-figure ad spend managed. Creative and media buying under one roof.

On this page

7.4x

average ROAS for retainer clients

8-fig

ad spend managed

Weekly

performance loops

01 / The problem

Why most paid media campaigns plateau.

It's not the budget. It's the disconnect between who makes the creative and who runs the campaigns.

Typical paid media agency

Creative team and media buyers in separate companies
Creative fatigue with no fresh hooks or variants
High CPAs with no clear root cause
Ads look like ads, not stopping the scroll
No structured testing. Running on gut feel.

The INOV8 system

Creative and media buying in the same room
New creative briefed before fatigue sets in
Structured testing: hooks, formats, message angles
Platform-native creative that stops the scroll
Weekly performance loops, not monthly surprises

02 / What we do

How we run your paid media.

Creative built to test from day one

Multiple hooks, format variants and message angles, baked in from launch. Every campaign has a testing structure that tells you what to scale and what to cut.

Full-funnel campaign management

Meta and Google. Full-funnel campaign setup, audience strategy and ongoing optimisation. Targeting, budget and bidding managed alongside the creative.

Creative iteration cycle

Winners get more budget. New creative is briefed from data. Because creative and media buying are in-house together, new ad variations turn around in days, not weeks.

Transparent performance reporting

Creative-level reporting, not just campaign metrics. You see which ads drive results, which hooks work and how performance trends over time.

03 / Deliverables

Everything, every month.

Book a call

Full campaign setup and audience strategy

Ad creative production (video and static)

Hook variants and A/B creative testing

Pixel setup and conversion tracking

Custom and lookalike audience builds

Full-funnel campaign management

Creative iteration based on performance data

Monthly performance reporting

Dedicated account manager

Cross-platform attribution

04 / MONTH ONE

What month one looks like.

WEEK 1
Campaign brief, audience strategy, creative brief set. Tracking and pixel setup complete.
WEEK 2
Ad creative produced and approved. Campaigns built and ready to launch.
WEEKS 3-4
Campaigns go live. Creative tests run. First performance data in.
EVERY MONTH AFTER
Winners scaled. New creative briefed. Campaign sharpens every cycle.

WEEK 1
Campaign brief, audience strategy, creative brief set. Tracking and pixel setup complete.
WEEK 2
Ad creative produced and approved. Campaigns built and ready to launch.
WEEKS 3-4
Campaigns go live. Creative tests run. First performance data in.
EVERY MONTH AFTER
Winners scaled. New creative briefed. Campaign sharpens every cycle.

05 / Recent work

Paid ad creative that performs.

See all work

06 / Packages

An add-on to the system.

Paid ads run on top of the content we make for you, so the creative and the media buying stay in one team. All prices are + VAT.

ADD-ON

Paid ads

Meta, plus Google where it fits, managed by the team that makes the creative.

From £2,500/mo + ad spend

Campaign setup, audiences and tracking
Structured creative testing every week
Creative-level reporting

Available on The Partnership, or on The Content System with an ad creative pack.

The core system

The Content System

For teams that want a strategy-led content engine without building one in-house.

£4,950/mo + VAT

£1,950 setup, waived if you pay the first quarter upfront

The content your ads are built from
Add paid ads with an ad creative pack
A monthly scoreboard and a 30-minute review call

Three-month rolling contract, invoiced monthly in advance.

More of everything

The Partnership

Everything in The Content System, plus more content, more channels and priority delivery.

£7,000/mo + VAT

£1,950 setup, waived if you pay the first quarter upfront

Ad-ready versions of your best performers
3 hook variants on your top 3 pieces each month
Paid ads available as an add-on

Three-month rolling contract, invoiced monthly in advance.

Usually starts from month twoMeta, plus Google where it fitsCreative and media buying in-house

Compare every package, side by side

I've been working with INOV8 since early 2023, and they've become an extension of our team rather than an external agency. Their creativity, reliability and ability to deliver under pressure have been a huge part of how we've grown our brand.

Ethan Fernandez

Global Head of Social, Nextbase

08 / The team

We don’t hire juniors.

Every person managing your ad spend is a specialist.

Founders

18 and 19 when we started. Clients including Team GB, IBM and Santander.

Social Team

Ex-Ferrari, F1, Joe Media and top-tier UK agencies.

Lead Editors

6 years in-house combined. Loved by our clients.

Media Buyer

8-figure ad spend across Meta and Google.

09 / FAQ

Common questions.

Still got questions?

Talk to Lucas, co-founder

Book a call

Creative strategy, ad production, campaign setup, audience targeting, ongoing optimisation and monthly reporting. We handle the creative and the media buying together, because separating them is where most agencies lose performance.

Meta (Facebook and Instagram) and Google. We recommend based on where your audience is and what your budget can realistically support.

That's the point. Strategy, assets and campaign management work together, or they don't work. Having both in-house means we iterate faster than any agency that outsources its creative.

We produce the ad creative in-house. Most paid media agencies optimise targeting but rely on you for the creative. Strategy, production and media buying sit under one roof.

Structured testing: hooks, formats, messaging angles and visual styles tested systematically. Each round feeds the next. Your creative gets stronger every month.

We don't promise specific numbers upfront. Our average ROAS for retainer clients is 7.4x, but that's built on a full content system, not just ad spend.

It's an add-on from £2,500/mo + VAT, plus your ad spend, and usually starts from month two. It's available on The Partnership, or on The Content System with an ad creative pack.

Minimum viable budget varies by platform and objective. We'll give you an honest answer and won't take on a campaign where the budget isn't sufficient to generate real learnings.

10 / Also available