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The Content System · Monthly

Strategy first.Then everything else.

We learn how your business sells, then plan, make, post and measure up to 20 pieces of social content a month that do a commercial job.

Book a call
a month for The Content System
£4,950
one-off, to see it work first with the Pilot
£3,950
client retention. Two retained clients lost in eight years
90%

01 / How it works

Three steps, then every month.

We learn your business, make the content and run your channels. Then we measure it and go again.

  1. We learn your business

    Recorded interviews with your team, built into your client brain.

  2. We make the content

    Researched, scripted, shot and edited by us.

  3. We run it

    Posting, captions and comments across your channels, measured every month.

02 / Packages

Three ways in.

See it work with the Pilot, run it with The Content System, or hand us more with The Partnership. All prices are + VAT.

See it work first

The Pilot

Not ready to commit? See the system work first.

£3,950one-off + VAT
  • Client brain half-day: interviews with your team, recorded as audio, not filmed
  • 6 pieces of content, scripted and planned for your audience
  • One pro and social shoot, with two crew and full kit
  • 6 finished pieces, posted on one channel over 30 days
  • A results call at day 30
  • Not included: Content every month
  • Not included: More than one channel

No setup fee if you move onto a retainer, because your client brain is already built.

The core system

The Content System

For teams that want a strategy-led content engine without building one in-house.

£4,950/mo + VAT

£1,950 setup, waived if you pay the first quarter upfront

  • Month one Kickstart: interviews, your client brain, content pillars and a 90-day plan
  • Pro and social shoots every two months, with two crew and full kit
  • Quick-turn reactive and behind-the-scenes content between shoots
  • 12 pieces on Instagram and 12 on TikTok a month
  • Research, scripts, hooks and shot lists, all written by us
  • 2 channels run end to end: scheduling, posting, captions and comments
  • A monthly scoreboard and a 30-minute review call
  • A Notion board and a direct WhatsApp or Google Chat line to the team
  • Not included: Ad-ready hook variants
  • Not included: LinkedIn and YouTube

Three-month rolling contract, invoiced monthly in advance.

More of everything

The Partnership

Everything in The Content System, plus more content, more channels and priority delivery.

£7,000/mo + VAT

£1,950 setup, waived if you pay the first quarter upfront

  • Everything in The Content System
  • Pro and social shoots every month
  • 20 pieces on Instagram and 20 on TikTok a month, plus regular Stories
  • 4 founder or business page LinkedIn posts a month
  • Ad-ready versions of your best performers: 3 hook variants on your top 3 pieces each month
  • 4 channels run: Instagram, TikTok, LinkedIn and YouTube
  • Priority delivery on all content
  • A quarterly strategy session

Three-month rolling contract, invoiced monthly in advance.

Three-month rolling contractSetup waived if you pay the first quarter upfrontNo setup fee after the Pilot

03 / Month one

We start with your client brain.

Before anything is shot, we learn how your business sells. That is the Kickstart, and it runs in your first month.

Kickstart

  1. Interviews

    A half-day of recorded audio interviews with you and 3 to 4 people across your key teams.

  2. Your client brain

    How you sell, how your customers talk and what they worry about, all in one place.

  3. Pillars and a 90-day plan

    Content pillars and the first 90 days planned, before anything is shot.

£1,950 setup, waived if you pay the first quarter upfront. No setup fee if you join after the Pilot.

04 / What you get

What you get, every month.

  1. Pro and social shoots every two months
  2. Two crew and full kit on every shoot
  3. Quick-turn reactive and behind-the-scenes content
  4. 12 pieces on Instagram a month
  5. 12 pieces on TikTok a month
  6. Research, scripts, hooks and shot lists
  7. Scheduling and posting on 2 channels
  8. Captions and comments, handled
  9. A monthly scoreboard
  10. A 30-minute monthly review call
  11. A Notion board of everything planned and delivered
  12. A direct WhatsApp or Google Chat line

05 / The team

Six specialists. One roof.

All fully in-house, so the people who learn your business are the people who keep working on it.

  • Strategist
  • Content Manager
  • Videographer
  • Social Content Creator
  • Video Editor
  • Social Media Manager

06 / Add-ons and terms

Add what you need.

Everything is priced up front, before VAT.

Paid ads

From £2,500/mo+ ad spend

Meta, plus Google where it fits. Usually from month two.

Available on The Partnership, or on The Content System with an ad creative pack.

Creator management

£645/mo+ VAT

We find, brief and manage creators for you.

No commission. Creator fees are passed through at exactly what they charge.

Extra shoots and films

Quotedseparately

Extra shoot days, one-off films, or travel beyond three hours from Bristol.

Quoted to scope before anything is booked.

The terms

  • Three-month rolling contract
  • Invoiced monthly in advance, payment within 30 days
  • Pay the first quarter upfront and the setup fee is waived

07 / What it adds up to

The numbers from running it monthly.

views generated for clients

500M+

client retention. Two retained clients lost in eight years

90%

tracked revenue across two sell-out Nextbase launches

£2.4M+

Landstack doubled in size in under 12 months

2x

“I've been working with INOV8 since early 2023, and they've become an extension of our team rather than an external agency. Their creativity, reliability and ability to deliver under pressure have been a huge part of how we've grown our brand.”
Ethan FernandezGlobal Head of Social, Nextbase

Our promise

You'll see the numbers every month. We judge nothing before twelve posts. And if something isn't working, you'll hear it from us first, with the fix.

Let's build yours.Book a call

08 / FAQ

Common questions.

Still got questions?

Lucas Ferris Haynes, co-founder of INOV8 Studios

Talk to Lucas, co-founder

Book a call

Our strategy-led content retainer. We interview your team, build your client brain, then plan, make, post and measure your social content every month. Six in-house specialists run it under one roof.

The Content System is £4,950/mo + VAT, with a £1,950 setup fee that is waived if you pay the first quarter upfront. The Partnership is £7,000/mo + VAT. If you want to see it work first, the Pilot is £3,950 + VAT, one-off.

A three-month rolling contract, invoiced monthly in advance with payment within 30 days. The Pilot is a one-off, with no retainer.

The Kickstart. A half-day of recorded audio interviews with you and 3 to 4 people across your key teams, which becomes your client brain: how you sell, how your customers talk, what they worry about. From that we build your content pillars and a 90-day plan.

The Partnership is everything in The Content System, plus shoots every month, 20 pieces on Instagram and 20 on TikTok, 4 LinkedIn posts, ad-ready hook variants of your best performers, 4 channels run, priority delivery and a quarterly strategy session.

Yes, as an add-on from £2,500/mo plus ad spend, usually from month two. It runs on Meta, plus Google where it fits, and is available on The Partnership, or on The Content System with an ad creative pack.

No. We're Bristol-based and work with brands across the UK. Travel beyond three hours from Bristol is quoted separately.

You'll see the numbers every month. We judge nothing before twelve posts. And if something isn't working, you'll hear it from us first, with the fix.

Yes. Event content starts from £1,500 + VAT, and if you want content every month after that, we'll move you onto The Content System. The Pilot is the other way in: the system on a small scale, for 30 days.

Yes. Move up from the Pilot with no setup fee, and move between The Content System and The Partnership as your needs change. The team and the standard stay the same.

Get started

Let's build yours.

Tell us about your brand and we'll send a clear proposal within 48 hours.

No sales call requiredProposal within 48 hours

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