Behind the brand

Content that looks good and performs.

INOV8 is a performance-first creative studio. Strategy, production, social media and paid ads, all in one system.

INOV8 Studios at a glance

Based in: Bristol, UK. We work with brands across the UK and travel for shoots when needed.
What we do: Creative strategy, video production, social media management and paid ads, run as one system by one team.
Who it's for: Mostly B2B SaaS and tech brands, plus consumer brands that want content that sells.
Track record: 9 years in business, 500M+ views generated, 242M+ views in 2025, 10,000+ assets produced and 50+ brands worked with.
Co-founder: Lucas Ferris Haynes, Co-founder and Creative Director.
Contact: info@inov8.studio

Our story

INOV8 started as a video production company. Good work, well made. Brands were happy with what we made.

But we kept hitting the same wall. We'd hand over polished content and never hear how it performed. No feedback, no data, no say in how it was used. Great work, poorly used.

Great work, poorly used.

That frustrated us enough to change everything. We stopped being just a production company and took control of the full process, from strategy and ideation through to delivery and performance reporting.

Now we run the whole pipeline: strategy, production, social media management and paid ads. One goal: make content that actually works.

How INOV8 changed

Video Production

We started by making strong visual work for brands that needed content. Polished, well crafted, on brand. What was missing was a clear link between what we made and what it actually did.

Social-First Thinking

Brands weren't winning with expensive campaigns any more. They were winning in the feed. So content started being built for platforms, not polished edits without a purpose.

Performance-Led System

Today INOV8 is a creative performance partner. Strategy, production, social and paid work together inside one system. The goal hasn't changed: make content that actually does something.

Built by two people who couldn't stop making content.

Lucas Ferris Haynes

Co-founder & Creative Director

Started filming at 15 on work experience, freelancing with a camera at 16, and co-founded INOV8 at 18 with a camera, a laptop and a lot of confidence. The shift came when he stopped asking 'how do we make better content?' and started asking 'why doesn't great content drive growth?' That question built the system INOV8 runs today, where strategy feeds content, content feeds social and social feeds paid. Results include 242M+ views in 2025, £2.4M pipeline influenced for Nextbase, and Landstack going from 28 followers to 1.2M organic reach in under a year.

Tom Miller

Co-founder & Managing Director

Studied law, then got his break making animated intros for YouTubers. Tom runs the studio side of INOV8 and focuses on making content sustainable: planning structure up front, filming with every platform in mind, and turning one shoot into weeks of usable content. He specialises in social-first video, content retainers, campaign planning and short-form systems in-house teams can keep up with.

A team of 8, working out of a converted cider barn in rural Bristol.

Probably not what a performance agency is supposed to look like. We think that's the point.

Kyle Griffiths, Lead Editor — Kyle GriffithsLead Editor

Simon Hargreaves, Video Editor & Producer — Simon HargreavesVideo Editor & Producer

Maccauley HerbertHead of Paid

Sophie Haydon, Social Media Manager — Sophie HaydonSocial Media Manager

Kesia Evans, Social Media Executive — Kesia EvansSocial Media Executive

Max AshbyVideo Editor

The principles behind everything.

Performance first

If the work doesn't move something meaningful, it isn't finished. Every brief starts with the outcome we're working back from.

One system

Social content, paid ads and production shouldn't live in separate worlds. The most effective content comes from one unified strategy.

An extension of your team

We work best when we're involved from the start. When we lead the strategy and work closely with your team, the results are always better.

Simon and Kyle editing in the studio — Simon and Kyle, mid-edit in the barn

Lean team. Senior thinking.

Everything is done in-house by experienced people. No juniors passed off as senior leads, no unreliable freelancers. The team has worked with Ferrari, Formula 1 teams and top UK agencies, and we build it around each client.

Why clients stay

Our biggest fear is agency fatigue. We keep evolving, rebuilding and refining what works. That's how the business has lasted 8+ years.

Sounds like the right fit?

No pitch. Just clarity on whether we're right for each other.

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